Genetics can look impressive on paper—but their real value is proven in the paddock. Follow the producer stories behind Futurity’s commercial partnerships, tracking cattle from paddock to feedlot to slaughter to see which genetics are delivering performance, efficiency and profit where it matters most.
Hear how Tim Bowman uses performance data and genetics to build a more profitable commercial herd. Their focus is simple: producing efficient, commercially profitable cattle that combine fertility, growth carcass performance and doability.
We’ve cut our calving period back to a six-week joining just to condense it as much as possible and keep all the calves really tight. We average close to 90 per cent conception in that six-week period, which we’re really happy with.
At Stony Creek Beef, growth matters—but not if it comes at the cost of a live calf.
The Mackaways’ experience shows that calving ease and growth do not have to be competing goals. With the right genetics, strong pastures and a clear commercial direction, Stony Creek Beef is building cattle that are easier to manage, productive and geared for the yield.
In this article, George Mack, Cameron and Rachel Greig share how their large-scale Mulga Belt operation has built its breeding program around one simple principle — cows that get the job done year after year. Across 700,000 acres and 3,500 breeders, fertility, resilience, moderation and market access all play a role in driving a profitable system. For commercial beef producers, the pressure is constant: getting cows in calf, keeping them productive through tough seasons, and maintaining flexibility when markets change.
If you’re questioning whether your genetics are truly suited to your environment, concerned about carrying too much cow, or looking for greater market flexibility in your progeny, read the full story and discover why the right genetics can make a difference where it matters most — on the bottom line.
When input costs are rising, the seasons are unpredictable and every breeding decision takes years to show its full return, getting your genetics right matters. In this interview, Fergus Job from Toongi Pastoral Company shares how a clear breeding objective has helped simplify their decision-making and improve commercial performance. With a focus on fertility, functional cattle and genetics that fit their production system, Toongi has lifted fertility from around 80–85 per cent to consistently achieving rates in the mid-90s.
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