For commercial beef producers, the pressure is constant: getting cows in calf, keeping them productive through tough seasons, and maintaining flexibility when markets change.

In this article, George Mack, Cameron and Rachel Greig share how their large-scale Mulga Belt operation has built its breeding program around one simple principle — cows that get the job done year after year. Across 700,000 acres and 3,500 breeders, fertility, resilience, moderation and market access all play a role in driving a profitable system.


If you’re questioning whether your genetics are truly suited to your environment, concerned about carrying too much cow, or looking for greater market flexibility in your progeny, read the full story and discover why the right genetics can make a difference where it matters most — on the bottom line.
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