Futurity Breeding Program

Performance-Driven Beef Cattle Genetics for Profitable Beef Production



At Futurity, our beef cattle breeding program is focused on producing practical, profitable genetics for the Australian beef industry.



Our Shorthorn and Charolais cattle are performance recorded, data-driven and selected for the traits that matter in commercial beef production—from moderate birth weights and fertility through to growth, finishing ability and carcase quality.



We breed performance-driven cattle genetics designed to perform across a range of environments, markets and seasons. Futurity Shorthorns carry exceptional muscle, while our Charolais are selected for shape, fat cover and intramuscular fat. Both breeds are moderate-framed, easy-care and well covered, helping maintain female productivity when conditions become challenging.



Sound structure, fertility and slick, practical coats are also important parts of our cattle breeding program.



Data Behind the Genetics


Performance recording is central to the Futurity breeding program. Every animal is measured from birth through to yearling, with birth weight, weaning weight and yearling weight recorded. Yearling cattle are ultrasound scanned for eye muscle area, fat depth and intramuscular fat (IMF), providing valuable data on growth, carcase composition and meat quality at an early age.



Cow efficiency is also measured. Females are weighed at weaning so we can compare cow weight with the weight of her calf and identify efficient beef cattle that produce more kilograms from the resources available.





Fertility That Performs


Our females are expected to earn their place in the herd. Heifers are joined at 12–14 months once they reach the required weight and must calve at two years of age. Mature cows are expected to calve consistently within a nine-week joining period.



This practical approach to beef cattle fertility places pressure on the females to perform under real-world conditions, helping build herds that are productive, fertile and capable of delivering more calves and kilograms from every female run. There’s place for passengers.



Genetics Selected for Commercial Beef Production


Our breeding objectives reflect the challenges and opportunities facing today’s commercial beef producers:



  • Birth Weight & Fertility — improving calving outcomes and increasing the number of calves produced from every female.

  • Growth & Finishing Ability — cattle capable of achieving rapid early growth while remaining moderate in maturity and easy to finish.

  • Carcase & Meat Quality — selection for muscle, fat cover and intramuscular fat to support carcase value and eating quality.

  • Efficiency & Adaptability — cattle that can perform across variable seasons and provide flexibility across weaner, feeder and finished cattle markets.


The result is Australian beef cattle genetics bred to work in the paddock, perform in the feedlot and deliver at the abattoir. At Futurity, performance data, commercial experience and generations of Shorthorn and Charolais breeding come together to produce cattle built for profitable beef production.


Futurity Pastoral — breeding cattle that work for the commercial producer.


Our goal of producing a quality product along the supply chain from the producer to consumer has been partly recognised by being awarded an Excellence in Eating Quality Top 100 Producer Award. The MSA Excellence in Eating Quality Awards aim to raise awareness of MSA best practice by recognising those producers in each state who consistently deliver superior eating quality beef for the benefit of consumers and the profitability of the industry.