It is easy to focus on thinking that market price is the main driver of profitability, and it is important but there are several other key profit drivers that make a bigger difference to you bottom line.
Benchmarking clearly shows that the key differences in profitability between the top 25% of beef producers and the rest is how much they produce and how much it costs them to produce it, not premiums.
The breeding program at Futurity is focused on breeding cattle for the high quality end of the Australian Beef Meat Industry. They are performance recorded and have the data to back up their physical appearance. They also have the durability to perform in the western conditions in which they are raised. Genetically the cattle have much to offer as they combine light birth weights, rapid growth, and superior carcase quality.