Dear [Name,fallback=]

If you are looking to take advantage of the current prices and secure a quality line of steers with good genetics that are set to go ahead quickly with compensatory growth, the below lots are well worth a look at.

Assessor Comments

A great line of quality young Shorthorn steers that have been born into a good season and show the softness that Moombidary Shorthorns are known for. Steers handled very well throughout the assessment. This is a great opportunity to purchase top quality Shorthorn steers. These steers have decades of breeding behind them and will not disappoint on grass or grain. Ideal steers to take on and grow out for other markets. Steers have been in and around yards for the past 6 weeks due to extended mustering. I expect the steers to go ahead quickly with good compensatory weight gain. Bill Gibbs - Trangie Livestock and Property 0484 888 884

Vendor Comments

Futurity Shorthorn bulls are run exclusively and continuously with the cows with two musters occurring annually. This is the lead of the shorthorn steers from the Autumn muster, that are offered on auctions plus in three separate lots.

Weaners are out of Weemabah Cows by Futurity Bulls. Weemabah Trangie was the source of original Cows and Stud Bulls. Now Moombidary source there bulls from Futurity Shorthorns. Weemabah Cows by Futurity Bulls are selected for Temperament, growth rate and durability.

Pride is taken in the handling, imprinting and weaning preparation of these cattle, based on low stress stock handling principles and care with genetic selection.

Moombidary will also offer 12 decks of Shorthorn x Droughtmaster weaners at the Roma Sale on Tuesday 4th June.

LOT 315 - 143 Weaned Shorthorn Steers

294.9 kg Ave

LOT 316 - 161 Weaned Shorthorn Steers

222kg Ave

 LOT 317 - 121 Weaned Shorthorn Steers

222kg Ave

Market Access Opportunities for Shorthorn Genetics

Wednesday, 29th May 2024

To users of Shorthorn Genetics,

The Shorthorn Beef board have been working hard on increasing market acceptance for Shorthorn 
genetics across the supply chain. Whilst we were disappointed in the decision from JBS to pause 
cattle going into the Thousand Guineas brand, we believe that this creates opportunities for 
Shorthorn genetics in other supply chains throughout Australia.

The Shorthorn Beef board have been in serious “commercial in confidence” discussions with several 
major meat processing and feedlot businesses over the past six months. The aim of these discussions 
has been to open market opportunities for shorthorn genetics that allow access into premium export 
brands. These businesses have geographical spread and are looking to capture different segments 
across the supply chain. These businesses acknowledge and want to capitalise on the eating quality 
of shorthorn genetics to the consumer and provide a point of differentiation in their existing 
brands. The results of the recent survey that we conducted has provided a good basis for the 
discussion around supply, steer and heifer turnoff and what our members are looking for in terms of 
market access.

During the coming months one of the organisations will process some shorthorn cattle that they have 
had on fed within their organisation. Shorthorn Beef will work closely with these guys over this 
time as they analyse the results and determine the future path. We know that the consumer is very 
keen to see Shorthorn product back on their menus and this no doubt creates demand for our product.

The Shorthorn Beef board also has a strategy to engage with all segments of the supply chain to 
create market access opportunities for Shorthorn genetics across many geographically points. This 
will be achieved and not limited too - agent education, feedlot industry participation and open and 
frank discussions with meat processors to ensure that they are aware of the intrinsic benefits for 
Shorthorns and how that delivers a positive eating experiences to consumers.
We feel as a board that there are many opportunities exist within the supply chain for Shorthorn 
genetics, and as one door closes, many more are opening up! We will keep our valued members 
informed as the opportunities develop.

If you have any questions or queries, we encourage to reach out to Ferg Job – Director Supply   
Chain   Engagement   –   Commercial   Producers/Agents fergusjob@hotmail.com 0427267 305 or Emily 
Perkins Breed Development and Project Manager emily@shorthornbeef.com.au 0400 750 801.

Kind Regards,

Emily Perkins

Shorthorn Beef - Breed Development and Project Manager

Regards

Jason & Kylie